First impressions count, especially when it comes to clients and potential business partners.
From the first contact with a customer, they will begin to create an image of what your business stands for, and the level of quality product or service that they can expect.
A strong visual identity is a major part of that first impression.
Why is visual identity important for businesses?
Visual identity matters for businesses of all sizes. It is a shortcut for knowing what a company stands for and, when it works well, provides instant recognition.
The suite of elements that make up the visual identity of an organisation includes logos, colours, images, graphics and fonts. Good branding will evoke a positive emotional response from the customer that aligns with the product you are selling.
For example, a luxury brand might want a customer to feel desire, whereas a non-profit organisation might want you to feel safe or connected.
How are trust and visual identity linked?
An important emotion that a company needs a customer to feel is trust. When a customer can go anywhere for the same service, you want them to come back to you because they trust the brand.
Consistency and cohesiveness in visual identity can suggest trustworthiness, reliability and credibility – three important factors when it comes to attracting and retaining customers.
How can flooring help with brand identity?
How a company presents itself visually doesn’t just apply to the product, websites, brochures, or packaging; it applies to your premises too.
Attention to detail in the entrance to your premises can help improve your first impression and make your organisation appear more trustworthy. Branding your entrance flooring or pathways in company colours and adding logos can improve visual coherence.
Investing in branded flooring for your building gives a great first impression. It shows that every detail of the customer experience matters and the cohesiveness of the visual identity can foster a sense of trust and inspire loyalty in the customer.
Installing matting with logos is one way to promote your visual identity; however, a higher quality, more hard-wearing option for entranceways is branded rubber safety flooring.
Where can branded rubber safety floors be used?
There are numerous benefits to rubber crumb surfaces, and it can be installed both indoors and outdoors, making it perfect for entrances to buildings.
The anti-slip qualities of the flooring mean that it is safe even when wet. The hardwearing and weather-resistant surface means it is great for high-traffic areas. Resin-poured rubber crumb is porous, which means in wet weather it drains easily, too.
The rubber can absorb impact more than standard outdoor surfaces such as concrete, gravel and asphalt. The recycled materials used in making the crumb can’t hurt your company’s eco-credentials either.
Another of the key benefits is the ability to design any shape or logo you desire, using any colour crumb you like.
The flooring can be wet-poured into any shape needed and recessed to be flush with the surrounding surfaces, unlike removable matting which can cause potential trip hazards.
In short, installing branded rubber crumb gives you entranceway flooring that is safer as well as being on-brand to help you make that all-important first impression.
